NOVEL is a clothing brand, founded in 2020 by three young and disciplined entrepreneurs who want to inspire other people with their own look against the world and being an entrepreneur at young age. The founders of NOVEL are different than other people of their age. They have a different mindset than most of their surrounding. They pursue their dreams and are willing to go further when others will quit. With NOVEL, they want to show others their vision and they hope to create a new wave.